Jessica Alba has an incredible post-baby body, but even so, her physique didn't make the cut for Campari who featured the actress in their 2009 calendar.
As the images above show, in additional to regular color and contrast adjustments, Jessica Alba was photoshopped to look even slimmer for the shoot. The airbrushing is particularly in the white one-piece shorts outfit in her waist and hip area. Note that the photos aren't the exact before and afters, but it's clear they digitally removed a few inches from her thighs.
She looks pretty darn good as is, but this just goes to show that in Hollywood, good is still not great, and only excellent makes you an A-lister.
The last four images are behind-the-scenes shots, so you can see Jessica without photoshopping, and the rest of the gallery shows the officially retouched Jessica Alba Campari calendar pictures.
Post-Baby Photoshopping
Jessica Alba's Before and After Campari Calendar Shots
Trend Themes
1. Body Image Manipulation - The trend of digitally altering photos to achieve an 'ideal' body image poses opportunities for technology-driven solutions promoting body positivity and authenticity.
2. Celebrity Influence on Beauty Standards - The trend of celebrities being heavily edited in media highlights the need for industries to prioritize realistic portrayals of beauty and embrace diversity in their marketing efforts.
3. Ethical Advertising Practices - The trend of excessive photoshopping raises the importance of implementing transparent and ethical advertising practices that do not perpetuate unhealthy beauty ideals.
Industry Implications
1. Fashion and Beauty - The fashion and beauty industry can seize the opportunity to challenge unrealistic beauty standards and promote inclusive advertising campaigns that celebrate body diversity.
2. Technology - The technology industry has the potential to develop advanced image editing tools that prioritize authenticity and empower individuals to embrace their natural appearances.
3. Entertainment and Media - The entertainment and media industry should reevaluate their practices to ensure that celebrities are portrayed realistically, fostering self-acceptance and positive body image among audiences.