Jeremy Gutsche recently appeared on Canoe TV to discuss the rise of "potentialists," or those who have chosen to pursue hobbies, aspirations and dreams as a result of the recession. These potentialists seek personal fulfillment rather than career advancement—a distinct change from prior years.
A study commissioned by American Express found that 28% of Canadians identify themselves as potentialists. Gutsche was a consultant on the American Express study. Check out the full clip of Jeremy Gutsche on Canoe TV discussing potentialists above.
Canoe TV: Jeremy Gutsche Discussing Potentialists
Canoe TV: Jeremy Gutsche Discussing Potentialists
Trend Themes
1. Rise of Potentialists - Identifying and catering to the growing number of individuals seeking personal fulfillment rather than career advancement presents disruptive innovation opportunities.
2. Hobbies as Pursuits - Exploring ways to support and enable individuals in pursuing their hobbies as full-time aspirations creates potential for disruptive innovation.
3. Shifting Career Priorities - Understanding the changing career priorities of individuals and developing customized solutions to support their aspirations can lead to disruptive innovation opportunities.
Industry Implications
1. Personal Development and Coaching - The personal development and coaching industry can capitalize on the rise of potentialists by offering tailored programs and services to help individuals navigate their personal fulfillment journey.
2. Online Learning Platforms - Online learning platforms have the opportunity to cater to potentialists by offering courses and resources focused on hobbies and personal aspirations, enabling individuals to pursue their passions and dreams.
3. E-commerce for Hobbyists - Creating e-commerce platforms specifically for hobbyists can disrupt traditional retail models and provide a marketplace for potentialists to monetize their hobbies and turn them into full-time pursuits.