Jeremy Gutsche was recently quoted on WSJ (Wall Street Journal) on his views towards customizable products.
With minimal start-up costs and other factors making this entrepreneurial concept a more economical choice, businesses focused on the customization of products target consumers who are looking for services that can be personalized to their own needs.
While such items may cost more than their mass-produced counterparts, they’re still generally less expensive than luxury goods, according to Jeremy Gutsche, founder of TrendHunter.com, an online magazine that covers a range of emerging trends. Cash-strapped consumers may be seeking feel-good alternatives to items they can no longer afford, he says.
Read the full article on WSJ!
WSJ: Jeremy Gutsche Quoted on Tangible Customization
Jeremy Gutsche Quoted On WSJ
Trend Themes
1. Customizable Products - Opportunity for businesses to target consumers who are seeking personalized services.
2. Minimal Start-up Costs - Entrepreneurial concept with low initial investment, making it an economical choice for businesses.
3. Feel-good Alternatives - Cash-strapped consumers looking for affordable alternatives to luxury goods.
Industry Implications
1. E-commerce - Online platforms that offer customizable products and services to consumers.
2. Manufacturing - Companies that specialize in creating personalized and customized products.
3. Retail - Stores that offer a variety of customizable options to cater to individual customer preferences.