The above clip shows Jeremy Gutsche on BNN discussing 2010 marketing trends alongside Tony Chapman, a partner in Capital C.
Gutsche sheds light on some of the many themes in his book EXPLOITING CHAOS. Kicking off the segment, Gutsche describes companies who were founded during the recession and how they exploited the seemingly dire financial situations to strengthen and grow their companies and businesses.
Watch part 2 of this interview, below:
BNN: Jeremy Gutsche on Marketing Trends in 2010
BNN: Jeremy Gutsche On Marketing Trends In 2010
Trend Themes
1. Recession-based Startups - Opportunity for new companies to leverage difficult economic times to innovate and grow.
2. Exploiting Chaos - Exploration of how businesses can harness disruption for their advantage.
3. Marketing Trends in 2010 - Insight into emerging marketing strategies and tactics for the year.
Industry Implications
1. Technology - Potential for disruptive innovation in the technology sector, with new solutions and products.
2. Retail - Opportunity for retailers to adapt and evolve their business strategies in response to changing consumer behaviors.
3. Marketing and Advertising - Disruptive opportunities exist for marketers and advertisers to embrace innovative tactics and reach consumers in new ways.