The Associated Press scooped Jeremy Gutsche, founder of TrendHunter.com, for upcoming trends in 2009. The article, which included insights from the world’s top professional trend spotters, includes Gutsche’s predictions surrounding "Credit-crunch couture."
Inexpensive designs are getting a lot more attention, Gutsche says.
Heading in that direction, he said, are designers such as Vivienne Westwood, who made a splash in her spring-summer 2009 collection by emphasizing fashion statements that work on limited budgets, including necklaces made out of safety pins and shawls fashioned from tablecloths.
The credit crunch also is giving rise to more do-it-yourselfers, Gutsche says. A troubled job market and the need for extra cash will motivate hobbyists to transition their love for their craft into a cottage industry.
The full article can be seen by following the link below.
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Associated Press: Jeremy Gutsche on Credit-Crunch Couture
Associated Press: Jeremy Gutsche On Credit-Crunch Couture
Trend Themes
1. Inexpensive Designs - Opportunity for designers to create fashion statements that work on limited budgets.
2. Do-it-yourselfers - Transitioning hobbies into cottage industries due to the troubled job market and the need for extra cash.
3. Credit-crunch Couture - Trend of emphasizing fashion statements that work on limited budgets.
Industry Implications
1. Fashion Design - Opportunity for fashion designers to create affordable designs that resonate with consumers on a limited budget.
2. Craft and Hobby - Opportunity for craft enthusiasts to turn their hobbies into cottage industries for additional income.
3. E-commerce - Opportunity for online platforms to cater to the demand for inexpensive designs and do-it-yourself products.