In a high-end retail district in Tokyo, Japan, JellyNail opened its first-ever "tryvertising" gel nail concept shop, giving consumers the chance to try a variety of nail art styles for free, as well as receive expert advice on everything from different colors to patterns.
As JellyNail is already well-established within Japan, this new concept shop aims to make itself known as more of a customer support center, rather than just another retail location. As such, the brand has plans to hold free workshops in the space, which has the potential to appeal to both new and seasoned nail art fans.
As common as it for brands to offer try-before-you-buy product experiences at special events and exclusive product launches, this brick-and-mortar shop devotes itself entirely to the concept.
Free-to-Try Nail Salons
JellyNail's "Tryvertising" Gel Nail Concept Shop Offers Advice and More
Trend Themes
1. Tryvertising Gel Nail Concepts - The rise of tryvertising gel nail concept shops presents disruptive innovation opportunities for the beauty industry, allowing consumers to experiment with different nail art styles before making a purchase.
2. Customer Support Centers - The shift towards customer support centers in retail spaces opens up new avenues for disruptive innovation, allowing brands to provide not just products, but also expert advice and workshops.
3. Brick-and-mortar Try-before-you-buy - The emergence of dedicated brick-and-mortar try-before-you-buy shops provides disruptive innovation possibilities for the retail industry by offering immersive product experiences to customers.
Industry Implications
1. Beauty - The beauty industry can capitalize on tryvertising gel nail concepts to attract and engage customers by offering them the opportunity to explore various nail art styles.
2. Retail - The retail industry has opportunities to disrupt the traditional shopping experience by transforming physical stores into customer support centers that offer expert advice and workshops.
3. Fashion - The fashion industry can explore the concept of brick-and-mortar try-before-you-buy shops to create immersive shopping experiences and allow customers to test different products before purchasing.