The world's iconic jellybean brand has recently teamed up one of America's most famous beverage companies to create Jelly Belly Snapple-flavored candies. The Jelly Belly Snapple-flavored candies are made using real fruit juices and purees and 100% natural flavors. The two brands are both very popular within the food industry and the collaboration between the two is likely to garner plenty of attention.
The Jelly Belly Snapple-flavored candies are available in five delicious flavors including Fruit Punch, Mango Madness, Cranberry Raspberry, Pink Lemonade, and Kiwi Strawberry. In addition to their irresistible fruity flavor, these candies are also kosher certified.
Implications - Businesses that choose to collaborate with another organization either inside or outside of its industry will likely appeal to a much larger audience. Consumers will flock to those products that boast a combination of their personal tastes and preferences.
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Trend Themes
1. Collaborative Partnerships - Collaborating with other organizations can expand audience reach and appeal to consumers with a combination of personal tastes.
Industry Implications
1. Food and Beverage - The collaboration between Jelly Belly and Snapple demonstrates opportunities for innovative flavor combinations and natural ingredient-based products.