Heritage outdoor label Woolrich works in collaboration with Jeff Griffin on a new collection specifically catered for the Fall/Winter 2019 season. The brand joins Griffin's Griffin Studio to create a series of sustainable designs for the colder seasons, made in a carbon-neutral environment that goes through a series of sustainable manufacturing processes.
The duo works with North Italian technical sportswear fabric creators Majocchi to develop clothing using a zero-water production method. In addition to this partnership, the two also draw in the help of Seaqual, which helps with recycling plastic that is collected from Spanish coasts. These materials are then transformed into 100% polyester, tackling the issues of marine plastic pollution. To ensure that the seasonal apparel are made with no pesticides and harsh chemicals, the brands highlight organic cotton.
Sustainable Winter-Ready Outerwear
Woolrich Taps Jeff Griffin's Expertise For a FW19 Collection
Trend Themes
1. Sustainable Manufacturing Processes - Disruptive innovation opportunities exist in developing and implementing new methods of production that have minimal environmental impact.
2. Zero-water Production - The opportunity exists to create disruptive innovations that eliminate or significantly reduce the use of water in the manufacturing process.
3. Recycling Plastic - Innovative solutions can be developed to recycle plastic waste, reducing pollution and creating new materials for product manufacturing.
Industry Implications
1. Outdoor Apparel - The outdoor apparel industry can explore sustainable manufacturing processes and material innovations to create winter-ready outerwear with minimal environmental impact.
2. Sportswear Fabric - Companies in the sportswear fabric industry can invest in research and development to create new fabrics that require zero-water production methods.
3. Recycling and Waste Management - The recycling and waste management industry can collaborate with fashion brands to develop advanced recycling technologies and processes for plastic waste.