Jeff Cook Real Estate in Charleston, South Carolina, is taking advantage of many American's discontent with the 2016 presidential candidates with a humorous billboard that offers to help them move to Canada.
The billboard includes an image of Donald Trump and Hillary Clinton in front of the Canadian flag along with the words "Moving to Canada? We Can Sell Your Home."
Originally posted on Reddit, Jeff Cook Real Estate's promotional technique has generated a lot of traction among users, who have shown mixed responses that range from offended and indignant to others discussing the logistics behind actually packing up and heading to America's northern neighbor. As others on the forum point out, the political billboard is one of many of Jeff Cook Real Estate's unconventional promotional efforts.
Political Estate Billboards
Jeff Cook Real Estate Offers to Help Americans Move to Canada
Trend Themes
1. Political Estate Billboards - Disruptive innovation opportunity: Creating humorous and unconventional billboards that tap into current political discontent to attract attention and generate buzz for real estate services.
Industry Implications
1. Real Estate - Disruptive innovation opportunity: Using unconventional and attention-grabbing marketing techniques, such as political billboards, to stand out in a competitive real estate market.