In the ultimate clash of convenience and luxury, a new Jean Paul Gaultier fashion fashion collection will be created and sold exclusively through 7-Eleven convenience stores.
As part of an agreement with the Japanese retail company Seven & i, the designer will be creating a 50-piece womenswear collection for this year and Spring 2016. While you'd normally have to shell out big cash to purchase designs from this brand, the Jean Paul Gaultier for Sept Premières fashions will be priced between the $30 and $300 range. Since the garments from these designer capsule collections will be so affordable and sold exclusively through 7-Eleven, this is the epitome of making luxury available to the masses. In addition to being coveted for the low price points, the fact that Jean Paul Gaultier retired his line of ready-to-wear garments will also make JPG for Sept Premières super desirable.
Convenient Fashion Collections
A Jean Paul Gaultier Fashion Collection Will Be Sold at 7-Eleven
Trend Themes
1. Affordable Fashion Capsule Collections - Fashion brands can create limited-edition collections for affordable prices to attract wider audiences.
2. Unconventional Retail Partnerships - Collaborations between luxury fashion brands and unconventional retailers can create new opportunities for both parties involved.
3. Mass Market Luxury - Brands can expand their customer base by offering luxury products at more accessible price points through unconventional retail channels.
Industry Implications
1. Fashion - Fashion industry can explore new ways to reach wider audiences and increase sales through affordable capsule collections and unconventional retail partnerships.
2. Retail - Retail industry can partner with luxury brands to offer unique and exclusive products, attract new customers and increase revenue.
3. Consumer Goods - Consumer goods industry can leverage unconventional retail partnerships to offer luxury products at more accessible prices, increase customer loyalty and compete with rivals.