French graphic designer Jean Jullien may have just finished his solo exhibition in Paris, but he has released a new collection called 'Family.' The collection features five cute characters in different shapes and colors.
Besides these simply adorable characters, Jean Jullien is also an illustrator, photographer, costumer, etc. I guess a multi-talented man like Jullien needs a lot of outlets! Be sure to check out his family collection above.
Implications - Consumers today are drawn to products with which they feel at ease or comfortable. A business that markets its products as friendly, carefree and playful will be likely to appeal to a very wide audience. Consumers are likely to invest in products that provide them with happy, pleasant or positive feelings over those that leave them feeling confused or intimidated.
Kooky Pop-Up Art
Jean Jullien Captures Simply Adorable Characters in His 'Family' Collection
Trend Themes
1. Playful Product Marketing - Businesses that market their products as friendly, carefree, and playful have the potential to appeal to a wide audience.
2. Consumer Comfort - Consumers are drawn to products that make them feel at ease or comfortable, presenting opportunities for businesses to cater to this preference.
3. Emotional Appeal - Products that provide happy, pleasant, or positive feelings to consumers have a higher likelihood of investment compared to confusing or intimidating alternatives.
Industry Implications
1. Graphic Design - The graphic design industry can capitalize on the trend of playful product marketing by creating visually appealing and friendly designs that resonate with consumers.
2. Toy Manufacturing - In the toy manufacturing industry, focusing on products that actively promote consumer comfort and provide emotional appeal can lead to increased sales and customer satisfaction.
3. Consumer Goods - Consumer goods industries, such as clothing or home decor, can also tap into the trend of consumer comfort and emotional appeal to create products that evoke happiness and positivity.