London-based retail label Footpatrol works in collaboration with luxury fashion house Givenchy on the captivating JAW sneaker model. The exclusive shoe is highly limited, with only 100 pairs crafted in total. The original high-cut version made its first debut last month, and this one boasts a low-cut silhouette. It is the first-ever sneaker design created by Claire Waight Keller, who is Givenchy's newest Artistic Director.
The new JAW sneaker is finished in a grey tonal option but the highlighting element lies at its unique sole designed to represent teeth as a nod to its name. For contrasting details, there are touches of red detail across the heel tab, heel area, and the tongue. It is complete with a graphic that reads "1/100" on the side to reference its exclusivity. The sneakers will be available exclusively at the London and Paris Footpatrol locations beginning September 28th.
Separated Midsole Sneakers
Footpatrol and Givenchy Join To Create the JAW Sneaker Model
Trend Themes
1. Collaborative Footwear - The trend of collaborations between retail labels and luxury fashion houses creates opportunities for disruptive innovation in the sneaker industry.
2. Limited Edition Sneakers - Limited edition releases with unique design elements and exclusivity are driving the demand for specialized footwear, presenting disruptive opportunities for brands to create collectible products.
3. Artistic Director Sneaker Designs - The emergence of sneaker collaborations with fashion industry artistic directors opens up possibilities for disruptive innovations that showcase unique design perspectives and aesthetics in the footwear market.
Industry Implications
1. Retail and Fashion - The retail and fashion industries can leverage collaborative sneaker designs to attract consumers who are seeking exclusivity and unique fashion statements.
2. Luxury Goods - Luxury goods industries can explore limited edition sneakers to enhance brand value and cater to high-end consumers looking for rare and collectible footwear.
3. Footwear Manufacturing - The footwear manufacturing industry has an opportunity to collaborate with artistic directors to create innovative and visually appealing sneaker designs that stand out in the market.