Jason Verlaine has voiced his opinion on women who wear too much perfume in this hilarious music video for his song “The Perfume Bomb.â€
He sings about Cindy, a local coffee lady who smells like a birthday cake. Apparently Cindy fell in love with her perfume bottle, and inspired Jason Verlaine to dedicate this song to her.
Implications - Any person who has ever had to deal with a friend or acquaintance who was a little too liberal with their perfume/cologne will definitely find this humorous viral appealing. Where it really will hit home, however, is with companies eager to make a cultural connection with their customers. By showing them that they understand the things that bother them, a company could create a commercial similar to this satirical piece in order to really hit home with their target market.
Singing Perfume Police
Jason Verlaine Sings About Scents in "The Perfume Bomb"
Trend Themes
1. Scent Sensitivity - Opportunity for businesses to develop fragrance-free products and marketing campaigns that cater to consumers who are sensitive to strong scents.
2. Humorous Viral Marketing - Opportunity for companies to create light-hearted and relatable content that resonates with their target audience and enhances brand engagement.
3. Customer-centric Advertising - Opportunity for brands to connect with consumers by addressing their concerns and annoyances, showcasing empathy and understanding in their advertising.
Industry Implications
1. Fragrance Industry - Disruptive innovation opportunity lies in developing innovative fragrance technologies that offer customizable scent intensity for individual preferences.
2. Marketing and Advertising - Disruptive innovation opportunity for agencies to create humorous and relatable marketing campaigns that resonate with consumers and drive brand loyalty.
3. Personal Care Products - Opportunity to create fragrance-free personal care products and promote them as an alternative for consumers with scent sensitivities.