The Jason Bakery is focused on providing artisan bread and breakfast items — from 66% Sourdough Rye to Multigrain Seed Loaf. With three locations in Cape Town, the business is steadily expanding as the demand for contemporary bakeries rises.
What sets out Jason Bakery from the rest is its dedication to providing fresh goods that rely on craft techniques. The ingredients that are employed in making the bread, pastries and dishes are sustainable and organically-minded, as well as ethically sourced. In a nutshell, Jason Bakery uses "the best ingredients available." In addition, weekends are dedicated to being creative with "kickass breakfast items [like] [...] doughssant and flapjack stack."
To assure the best quality, the baking is done for that day and any leftovers are donated to a local charity.
Craftsmanship-Inspired African Bakeries
The Jason Bakery in Cape Town Boasts Artisan Products
Trend Themes
1. Craftsmanship-inspired Bakeries - There is an emerging trend of bakeries that focus on providing artisan bread and breakfast items using craft techniques.
2. Sustainable and Ethical Ingredients - The use of sustainable, organically-minded, and ethically sourced ingredients is becoming a key differentiator in the bakery industry.
3. Creative Weekend Breakfast Items - Bakeries are starting to offer creative and unique breakfast items during the weekends, such as doughssants and flapjack stacks.
Industry Implications
1. Bakery - Bakeries can capitalize on the trend by incorporating craft techniques, using sustainable ingredients, and offering creative weekend breakfast items.
2. Food and Beverage - The food and beverage industry can explore opportunities to support and supply the demand for craftsmanship-inspired bakeries.
3. Charity and Non-profit - Charity organizations can cooperate with bakeries to receive leftover baked goods, contributing to sustainability and social responsibility.