Jasmin Bonheur is the newest creation from luxury French perfumer Guerlain and it encapsulates the joy, color and light used by Matisse. Inspired by vivid imagery and richly sensory details, the perfumer created a new fragrance to join the L’Art & La Matière collection.
For this all-new fragrance, Guerlain combined bright florals like Jasmine, iris and rose with fruits like apricot, plus chypre. "[It’s all about] light and contrast," said Thierry Wasser, Guerlain’s master perfumer, "That’s how you get Matisse into a bottle."
Since its founding in 1828, Guerlain has closely linked fragrances with art. The L’Art & La Matière project explores these connections with others like Neroli Autrenoir, which takes cues from the dark brushstrokes of Pierre Soulages; and Rose Cherie, inspired by Édith Piaf’s La Vie En Rose.
Joyful Painterly Fragrances
Guerlain's Jasmin Bonheur Evokes the Qualities of a Matisse Painting
Trend Themes
1. Art-inspired Fragrances - The success of Guerlain's L'Art & La Matiere collection presents an opportunity for other luxury perfumeries to create fragrances inspired by famous artists, incorporating their unique styles and signature tones.
2. Bright Floral Scents - The popularity of Jasmin Bonheur suggests a trend towards using bright floral notes in perfumes, providing an opportunity for the perfume industry to experiment with new and interesting combinations of flowers.
3. Sensory Storytelling - Guerlain's use of vivid imagery and sensory details to create fragrances that tell stories presents an opportunity for other perfume brands to focus on creating unique and memorable scent experiences for consumers in a highly competitive market.
Industry Implications
1. Luxury Perfumery - The success of Guerlain's L'Art & La Matiere collection creates an opportunity for luxury perfumeries to explore niche markets and create unique product offerings that set them apart from competitors.
2. Art and Fragrance - The intersection of art and fragrance presents a disruptive innovation opportunity for companies to create experiential installations that combine visual and olfactory art, unlocking new collaboration opportunities between the industries.
3. Creative Storytelling - Guerlain's L'Art & La Matiere collection demonstrates the potential for the fragrance industry to expand its storytelling capabilities, presenting an opportunity for brands to create multimedia campaigns and immersive brand experiences that engage consumers on a deeper level.