Japanese whiskey has gained massive popularity in recent years, due to its superior craftsmanship, which most successfully replicates Scottish whiskey production, and aided by the centrality of Japanese whiskey to the critically acclaimed film Lost in Translation.
In Lost in Translation, Bill Murray plays a celebrity spokesperson for Japanese whiskey label Suntory. The film takes place largely in the Tokyo Park Hyatt hotel, with several key scenes set in the hotel's New York Bar. Since the film's induction into the indie pop cultural canon, the bar has become a fascination for North American tourists. Now, the bar is adding a layer of experience for visitors with a Japanese whiskey tasting course led by the hotel's beverage manager, Mr. Yasukazu Yokota. The tasting includes a hand-picked selection of rare and premium Japanese whiskeys.
Movie Set Whiskey Classes
This Japanese Whiskey Tasting is in the Bar from Lost in Translation
Trend Themes
1. Japanese Whiskey Education - Opportunity for bars and hotels to offer Japanese whiskey classes to educate consumers on the craftsmanship and quality of the product.
2. Film Tourism Experiences - Opportunity for hospitality businesses to create unique experiences based on iconic film locations.
3. Premium Whiskey Selections - Opportunity for bars and hotels to offer rare and premium whiskey selections for customers looking for high-quality, specialized experiences.
Industry Implications
1. Hospitality - Hotels and bars can offer premium and unique experiences to attract tourists and locals alike.
2. Alcohol - With the rising popularity of Japanese whiskey, opportunities exist for distilleries, importers, and retailers to capitalize on the trend and offer high-quality products.
3. Film and Entertainment - Opportunities for film studios and production companies to collaborate with businesses and create movie-themed experiences for fans.