From yakitori, rare whiskey and matcha offerings to street sweets, beach bento boxes and other Japanese snacks, Tanuki is set to debut as a Provincetown izakaya in Cape Cod. Merging its tasteful and deliciously culture-infused cuisine with the vibes of summer, the soon-to-be brick-and-mortar establishment is sure to become a staple for any couple or family.
The concept of Tanuki began as a pop-up Japanese snack and catering company, owned by Rebekah Powers. Before becoming a izakaya in Cape Cod, however, Powers will be running a small pop-up shop that is opening its doors on July 1st at the Happy Camper space. This will be a comfortable and productive way of preparing for a full-fledged izakaya with a cute little Japanese snack shop.
Developing Provincetown Izakayas
Tanuki Will Offer Tasty Japanese Snacks near the Beach
Trend Themes
1. Japanese-inspired Food - There is an opportunity for more restaurants and pop-up shops that offer Japanese cuisine, fused with local flavors, to cater to tourists, foodies, and locals seeking new culinary experiences.
2. Pop-up Shops - The success of Tanuki's pop-up shop indicates that more entrepreneurs and food businesses can leverage the low-cost model of a pop-up shop as a trial run to test the market before launching a full-fledged brick-and-mortar establishment.
3. Summer-themed Food - As more people seek summer-themed food and experiences, there is an opportunity to create seasonal menus that infuse local flavors and ingredients with traditional summer snacks and dishes that will attract tourists and locals looking for something unique.
Industry Implications
1. Food and Beverage - The food and beverage industry is poised to capitalize on the growing demand for innovative culinary experiences, including pop-up shops and unique seasonal menus that cater to adventurous foodies and tourists.
2. Tourism - The tourism industry can leverage the appeal of novel and innovative culinary experiences like Tanuki's izakaya to attract more visitors to their destinations and boost local economies, particularly in destinations with strong summer tourism.
3. Entrepreneurship and Small Business - As shown by Tanuki's success story, entrepreneurship and small businesses that innovate with low-cost business models, such as pop-up shops, have the potential to launch new markets, disrupt traditional business models, and create entirely new niches focused on experiential and novel culinary experiences.