The way a product is packaged says a lot about the interior contents while informing a consumer's decision to purchase it or not -- these factors all came into consideration when designing the new labeling for this Japanese Collagen product.
The new artwork was created by K-9 design and aims to embody the health and beauty benefits of collagen. The simple yet clean-cut aesthetic features a pink and blue colorway that's both abstract yet organic. When receiving this product, consumers will be greeted with a youthful packaging the is reflective of the contents inside. In addition to this, the packaging can be torn off, which, according to the brand encourages recycling.
Youthful Collagen Packaging
This Japanese Collagen Product Was Designed by K-9 Design
Trend Themes
1. Youthful Packaging - Creating packaging designs that appeal to younger demographics could be a disruptive innovation opportunity for companies looking to rebrand their products.
2. Sustainable Packaging - Developing packaging that is both environmentally friendly and easy to recycle could be a disruptive innovation opportunity for companies looking to reduce their environmental footprint.
3. Minimalistic Design - Simplifying packaging design to be more aesthetic and functional could be a disruptive innovation opportunity for companies looking to target a more discerning customer base.
Industry Implications
1. Beauty and Cosmetics - Companies operating in the beauty and cosmetics industry could benefit from adopting youthful and sustainable packaging practices to appeal to conscious consumers.
2. Health and Wellness - Health and wellness companies looking to promote the benefits of natural products could use minimalistic packaging to highlight their brand's organic credentials.
3. Food and Beverage - Food and beverage companies looking to capture the attention of younger consumers could use youthful packaging designs to appeal to new markets and increase sales.