James Oro is an LA-based sunglasses brand set to release the first drop from its ‘Collection II’ eyewear capsule. The new collection is dramatically different from the first, paying homage to popular and classic styles from the past. The new line includes silhouettes like ‘Ace,’ ‘Amour,’ ‘Archetype,’ ‘Avant,’ ‘Icon,’ and ‘Titan,’ made from Mazzucchelli acetate and brushed stainless steel. The glasses also use polarized lenses.
Oro’s glasses are manufactured in family-owned factories, emphasizing the brand’s homegrown roots. The second collection aims to deliver a greater degree of refinement and craftsmanship, with styles for multiple purposes. James Oro believes the forthcoming drop will be iconic in the brand’s history. Interested consumers can purchase the ‘Collection II’ collection on the James Oro website.
Elevated Modern Sunglasses
James Oro Debuts the First Drop of Its New 'Collection II' Sunglasses
Trend Themes
1. Retro-inspired Eyewear - There is a disruptive innovation opportunity for eyewear brands to create modern eyewear that harkens back to classic designs of the past.
2. Craftsmanship Emphasis - Eyewear brands that prioritize craftsmanship and highlight their manufacturing process have unique selling points for consumers looking for high-quality, artisanal products.
3. Sustainable Sunglasses - Eyewear brands can explore environmentally-friendly materials and sustainable manufacturing processes to appeal to consumers who prioritize eco-consciousness.
Industry Implications
1. Eyewear Manufacturing - The eyewear manufacturing industry has the opportunity to utilize new and unique materials as well as modernize traditional designs to appeal to diverse audiences.
2. Online Retail - Online retailers have the opportunity to offer a wider selection of eyewear products and provide personalized recommendations for customers based on their preferences.
3. Sustainability Consulting - Sustainability consulting firms can partner with eyewear companies to help them create more sustainable and environmentally-friendly products and manufacturing processes.