Jaipur Rugs Inc. was founded by Mr. N. K. Chaudhary in 2006. Departing from the belief that there is an immense artisan power in India, he decided to establish a company where India’s potential could be shown to the world while improving the weaving techniques and lives of the artisans.
After years of hard work and persistence, Jaipur Rugs is selling hand-knotted rugs to more than 30 countries, establishing themselves as one of the leaders in the carpet market. With the headquarter in Jaipur, India, and an international office in Atlanta, USA, this company is determined to create a business that does not only manufacture beautiful, luxurious rugs but that also helps its craftsmen to develop their skills in a protected environment.
In addition to creating mesmerizing rugs that truly carry the Indian rural spirit, Jaipur Rugs has a strong mission of community service and for this reason the company delivers unique products to its customer and gives back to artisans and weavers with its foundation and strict anti-child labor policies. The Jaipur Rugs Foundation is an attempt to fill in all the gaps of the carpet industry; for example, poor quality conditions, inadequate salaries, and women and child abuse. No child is allowed to be involved in any work related to Jaipur Rugs.
With the mission to improve the lives of the artisans, Jaipur Rugs offers free training, adequate salaries, tools to help women gain confidence, and high standards of living for its workers. The foundation’s main goal is to create a better working community by respecting the craftsmen’s rights and by enhancing their skills with the right training. For instance, Jaipur Rug continuously develops new designs to increase international demand and, therefore, generates more work to the weavers; more work equates better income, quality of life and higher self-esteem. And because the foundation ensures safe and comfortable working conditions along with leadership workshops and health and education benefits, artisans can actually look forward to a brighter present and future.
Jaipur Rugs is manufacturing a wide range of excellent products that do not only showcases India’s talent and history, but they also help reform an industry stained by abuse and injustice towards its workers.
Contact Information:
Jaipur Rugs Inc Website
(USA office)
2775 Pacific Drive, Norcross, GA 30071
Phone: +1-404-351-2360
Fax: +1-404-351-2363
Toll Free: 1-888-676-7330
Abuse-Free Indian Carpets
Jaipur Rugs Creates Tantalizing Products for You to Happily Walk On
Trend Themes
1. Artisan Empowerment - Creating industries that empower artisans can be a disruptive innovation opportunity to promote fair trade and improve the livelihoods of marginalized communities.
2. Sustainable Manufacturing - Implementing sustainable manufacturing practices in the carpet industry can lead to disruptive innovation opportunities that reduce environmental impact and attract environmentally-conscious consumers.
3. Social Impact Branding - Developing a strong social impact brand can be a disruptive innovation opportunity for companies to differentiate themselves and attract socially-conscious consumers.
Industry Implications
1. Home Decor - Integrating artisan empowerment and sustainable manufacturing practices in the home decor industry can drive disruptive innovation to meet the increasing demand for ethically-produced and environmentally-friendly products.
2. Textile - By incorporating artisan empowerment initiatives and sustainable manufacturing practices, the textile industry can seize disruptive innovation opportunities to transform the supply chain and address labor rights issues.
3. Social Entrepreneurship - Adopting a social impact mindset in entrepreneurship can lead to disruptive innovation opportunities that tackle social challenges while creating viable and sustainable business models.