M.I.A,'s record label, N.E.E.T, has Baltimore booty-shaker Rye Rye, DJ and producer Blaqstarr and indie band Sleigh Bells signed to her music company--all pretty suitable choices. Another wolf in the pack is photographer Jaime Martinez, who is also signed to N.E.E.T.
It makes perfect sense for a visual artist to be signed to a record label for all the promotional and editorial duties that come into play when managing a musical act. "For the kind of stuff I do, it makes more sense for me to belong to something like N.E.E.T than to photo agency," said Jaime Martinez of his atypical position.
Record-Label Photogs
Jaime Martinez is M.I.A.'s N.E.E.T. In-House Photographer
Trend Themes
1. In-house Visual Artists - Companies across all industries can benefit from hiring in-house visual artists for promotional and editorial duties
2. Collaborative Marketing - Companies can look to record labels as an example of successful collaborative marketing through signings of visual artists as well as musicians
3. Atypical Positions - Exploring atypical positions and collaborations within industries can lead to fresh and innovative ideas
Industry Implications
1. Music - Record labels and music companies can continue to innovate by exploring alternative signings such as visual artists
2. Fashion - Fashion companies can benefit from hiring in-house visual artists for promotional and editorial duties
3. Publishing - Publishing companies can explore hiring in-house visual artists for book cover designs and editorial work