The McVitie's Jaffa Cakes Nibbles are the latest creation from the prepackaged food brand that will offer consumers a new way to enjoy the classic taste of the iconic cookie in a more convenient format.
The product consists of a light sponge cake interior with a zesty orange filling that has been finished with a milk and dark chocolate coating to make it very easy to eat while out of the house. The treats are also very easy to portion out, which addresses consumer preferences for indulgences that can be enjoyed in small servings instead of all at once.
The McVitie's Jaffa Cakes Nibbles will launch at all major retailers starting on January 7, 2019 and will come in 100 gram sharing packages.
Bite-Sized Cake Snacks
The McVitie's Jaffa Cakes Nibbles will be Available in 2019
Trend Themes
1. Convenient Snacking - There is a disruptive innovation opportunity in creating more convenient formats for classic snacks like cakes and cookies.
2. Portion Control - There is a disruptive innovation opportunity in developing indulgent snacks that can be easily portioned out for on-the-go or small servings.
3. Miniature Treats - There is a disruptive innovation opportunity in introducing miniature versions of popular snacks to offer consumers a new way to enjoy familiar flavors.
Industry Implications
1. Packaged Food - The packaged food industry can explore the creation of more convenient and portion-controlled snacks to cater to changing consumer preferences.
2. Confectionery - The confectionery industry can develop miniature versions of popular treats to tap into the market for on-the-go snacking and portion-controlled indulgences.
3. Retail - Retailers can stock and promote convenient and portioned snacks to meet the demand for on-the-go and snacking options that align with consumer preferences.