Anja Rubik takes to the clear blue skies for the Jaeger London Spring 2011 campaign.
Against the cloudy horizon, Rubik dons the label’s new spring day-wear floral frocks and navy nautical stripes. White knits, short-sleeved sweaters and long, tight dresses make up the elegant and dainty collection. Rubik's blonde tresses are slicked back in classy ponytails, adding a minimalist look to the campaign. The sunny, sky-high backdrop makes my mind wander as I daydream about all of spring's new arrivals and I can practically smell the freshness in the air.
The luxury British brand is home to contemporary, innovative and stylish women's clothing and accessories and it really shows through the Jaeger London Spring 2011 campaign.
Airborne Editorials
Anja Rubik Skyrockets in Style in the Jaeger London Spring 2011 Campaign
Trend Themes
1. Sky-high Fashion - Opportunity for designers to create clothing and accessories inspired by the clear blue skies.
2. Spring Day-wear - Emerging demand for comfortable yet stylish clothing for the spring season.
3. Minimalist Campaigns - Brands can explore simple and sleek aesthetics in their advertising, creating a strong visual impact.
Industry Implications
1. Fashion - Opportunity for fashion designers to create new collections inspired by the sky and spring.
2. Retail - Retailers can cater to the demand for comfortable and stylish spring day-wear.
3. Advertising - Brands can adopt minimalist campaign strategies for a visually appealing and impactful marketing approach.