South Korean imprint 다다DADA多多 works together with Medicom Toy for the first time to launch the new jade BE@RBRICK design. The bear figurine comes in two size variations with a 100% and a 400% drop made with distributors Kinki Robot and NUBIAN.
Speaking about the latest piece with HYPEBEAST, the founders talk about the inspiration behind the project. "BE@RBRICK was a favorite object for us since the time we were attracted to fashion and culture at a young age. We like the fact that we can present our creativity on its figure without limitation [...] It all started from the conversation between Arario Gallery’s Don sun-pil. His project proposes that the so-called otaku culture is not simply for leisure or light amusement, but a fascinating social phenomenon and a clue to a shared aesthetic sense."
Watermarked Jade Bear Figurines
다다DADA多多 Launches its Own Jade BE@RBRICK Figurine Set
Trend Themes
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2. Collaborative Collectibles - The collaboration between South Korean imprint DADA and Medicom Toy exemplifies an opportunity for the art industry to create new and exciting partnerships.
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Industry Implications
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3. Fashion Industry - The representation of otaku culture through the design of BE@RBRICK figurines offers an opportunity for the fashion industry to tap into a growing and dedicated market and create new and innovative products for their customers.