In celebration of the spooky season, Papa John's Pizza relaunched a fan-favorite pizza -- the Jack-O'-Lateran Pizza. This pumpkin-shaped pizza is perfect for the Halloween season and can be purchased for only $11 USD.
To get your hands on one of these unique and intriguing pizzas, go to Papa John's Pizza's website and enter 'JACKOLANTERN' into the promo code box. This will take you to a page where users can click "apply and customize" page where you can modify the amount of pizza sauce and the size of the pizza -- unfortunately the toppings cannot be removed. Customers can also go to the website and click the specialty tab at the top where users can add the Jack-O'-Lateran Pizza to their order.
This unique Jack-O'-Lateran Pizza is the perfect promotion for Halloween, specifically because it's one of the busiest times for pizza deliveries in the year.
Pumpkin-Shaped Pizzas
Papa John's Pizza Just Relaunched the Jack-O'-Lateran Pizza
Trend Themes
1. Seasonal Pizza Offerings - Disruptive innovation opportunity for pizza chains to continuously come up with unique pizza offerings that cater to various celebrations and seasons.
2. Interactive Promotions - Disruptive innovation opportunity for companies to create interactive promotions that allow customers to customize and tailor their orders, thus enhancing the overall customer experience.
3. Holiday Exclusives - Disruptive innovation opportunity for companies to release special and limited-time offerings during the busy holiday season to attract new customers and increase sales.
Industry Implications
1. Food Delivery - Disruptive innovation opportunity for food delivery companies to partner with pizza chains to expand their offerings and attract more customers during peak delivery seasons like Halloween.
2. Fast Food - Disruptive innovation opportunity for fast food chains to experiment with seasonal and holiday exclusive menu items to attract customers and drive sales.
3. Marketing - Disruptive innovation opportunity for marketing agencies to come up with creative and engaging campaigns that cater to seasonal and holiday trends, thus attracting customers and driving sales for clients.