The Jack Link's Meat Retreat has been announced by the brand as its newest initiative arriving for National Jerky Day to help immerse fans in an unexpectedly meaty experience. The experience is located on a dude ranch in Montana where guests will be treated to meat-print robes to lounge in, access to a Marination Station jacuzzi and ample access to high-quality meat snacks. The experience will be launched for consumers to book starting on June 12 online for them to experience this August.
Senior Brand Director Tracy Fleischhacer Quigley commented on the Jack Link's Meat Retreat saying, "Jack Link's declared National Jerky Day in 2012 simply to celebrate meat snacks—we've significantly turned up the heat since then. This year, we created an immersive, five-sense experience that will be seared into the minds of our meat-loving guests for years to come."
Meat-Themed Brand Experiences
The Jack Link's Meat Retreat Celebrates National Jerky Day
Trend Themes
1. Meat-themed Brand Experiences - More companies might start focusing on creating immersive experiences for customers around their product.
2. National Food-related Holidays - Companies may begin celebrating more unofficial holidays related to their industry or product.
3. Luxury Camping - Opportunities could arise for creating more themed luxury camping experiences for consumers.
Industry Implications
1. Food and Beverage - There may be opportunities in the food and beverage industry to create experiential marketing campaigns.
2. Hospitality and Tourism - Creating themed experiences that attract tourists with unique, immersive experiences at hotels and resorts could be a new trend for the hospitality and tourism industry.
3. Retail - Retailers may begin creating themed pop-up shops to showcase their products and create more memorable experiences for customers.