Jack Link's and Squid Game have partnered to provide consumers with a way savory snack to enjoy ahead of the release of the hit Netflix series' second season premiere. The partnership consists of the new Red Light Green Light jerky that's crafted with the sweet and spicy flavors of Korean cuisine in the mix including Ssamjang, which works well with the meat base. Shoppers will also observe new Squid Game-themed packaging across Jack Link's existing Original and Teriyaki flavor options.
SVP of Marketing at Jack Link's Holly LaVallie spoke on the Jack Link's and Squid Game partnership saying, "We are thrilled to introduce this unique flavor to our consumers, especially at a time when Squid Game is returning with such fervor. The Red Light Green Light jerky is more than just a snack—it’s an experience that brings together the thrill of the show and the bold, savory taste that our fans love. It’s the perfect addition to our product line for fans of both Jack Link’s and Squid Game."
Streaming Series Meat Snacks
Jack Link's and Squid Game Partnered for a New Snack
Trend Themes
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3. Limited-edition Packaging - Special edition product packaging tied to popular entertainment franchises enhances collectability and boosts consumer engagement.
Industry Implications
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