Europe's leading jerky brand, Jack Link's, has taken a unique step to address gamers' sedentary habits by introducing a one-of-a-kind fitness and gaming workout series. Jack Link's Beef Jerky, known for being made with 100% lean beef and being a high-protein snack available in four flavors, has co-created this fitness program with esports performance coach Damien Andrews. The workout series comprises three concise plans, each featuring moves strategically designed to integrate into natural pauses during gaming sessions seamlessly.
By addressing the challenges posed by extended screen time, Jack Link's endeavors to support gamers in achieving a healthier and more balanced lifestyle.
"Jack Link's is the ultimate snack to help gamers level up their gaming experience. Packed with high protein and unbeatable flavour, it's the perfect fuel to keep gamers focused without the greasy distractions. It's all about playing smarter and snacking better," said Inka Weber, Marketing Manager at Jack Link's.
Gamer-Focused Workout Series
Jack Link's Launches a Workout Series Designed for Dedicated Gamers
Trend Themes
1. Gaming-focused Fitness - The introduction of a workout series combines gaming and fitness to address gamers' sedentary habits and promote a healthier lifestyle.
2. Integration of Exercise Into Gaming - The workout plans are strategically designed to seamlessly integrate moves into natural pauses during gaming sessions, encouraging gamers to incorporate physical activity into their gameplay.
3. Healthy Snacking for Gamers - Jack Link's beef jerky, a high-protein snack with four flavorful options, aims to provide gamers with a nutritious snack that enhances their gaming experience.
Industry Implications
1. Gaming - The fitness and gaming workout series caters specifically to the gaming industry, offering an innovative solution to the sedentary lifestyle associated with gaming.
2. Fitness - The integration of exercise into gaming presents an opportunity for fitness professionals to tap into the gaming market and develop tailored fitness programs for gamers.
3. Food & Beverage - The partnership between Jack Link's and the gaming industry opens up avenues for food and beverage companies to explore collaborations and create healthy snack options for gamers.