IZO Mezcal, a premium agave spirit company that was founded by Gaston Martinez, has decided to pivot its production resources in order to create thousands of bottles of natural hand sanitizer. The company will donate the bottles of hand sanitizer to the city of Durango, which is located in Northern Mexico, and is also the manufacturing home of IZO Mezcal.
To create its natural hand sanitizer, the company combines pure agave alcohol and natural glycerin. The formula is then securely packaged and then donated to a local non-profit, who will be responsible for distributing the product.
Martinez spoke to the initiative by saying: "We have worked with local ranchers from the beginning, laying a solid foundation for sustainably sourcing the clean ingredients that go into our wildcrafted spirits. Now, we are putting these same pure elements into formulating 100% natural alcohol sanitizer to help keep people safe."
Natural Hand Sanitizer Donations
IZO Mezcal Donates Thousands of Bottles of Sanitizer to Durango
Trend Themes
1. Natural Hand Sanitizers - IZO Mezcal pivots production to create a natural hand sanitizer and donate thousands of bottles to a non-profit organization in Northern Mexico.
2. Sustainable Sourcing - IZO Mezcal's focus on sustainably sourcing ingredients for their spirits could lead to opportunities for sustainability-focused businesses to collaborate on sourcing for sanitizer.
3. Local Donations - IZO Mezcal’s local donation could inspire other companies to donate to their local communities during the COVID-19 pandemic.
Industry Implications
1. Alcohol Production - Other alcohol production companies could pivot to create much needed sanitizer products during the current pandemic.
2. Non-profit Organizations - IZO Mezcal's donation to the non-profit organization highlights the potential need for similar organizations to help distribute relief products in affected regions.
3. Wildcrafting - Wildcrafting is the process of collecting plants from their natural habitat and IZO Mezcal's use of this technique could inspire other companies to explore this approach for sourcing natural ingredients.