The Itsu Restaurant’Ramen range is a lineup of ramen noodle products arriving in the UK To provide consumers with access to restaurant-quality fare from the comfort of home.
The product range includes the Original Ramen, Soda and Flat noodle varieties that can be paired with the brand's chicken, classic or miso ramen broths for a customized twist. The products will hit the UK market towards the end of 2023 as a Tesco exclusive where shoppers will be able to pick them up for just £1.50 each.
Senior Brand Manager Ellie Leek spoke on the Itsu Restaurant’Ramen range saying, "We didn’t feel there was an authentic ramen noodle offering for grocery shoppers which matched the restaurant quality of our brilliant’broths. We therefore set out to develop bespoke restaurant’ramen noodles which offered freshness, choice & affordability to shoppers."
Restaurant-Inspired Ramen Products
The Itsu Restaurant’Ramen Range is Arriving in the UK
Trend Themes
1. Restaurant-inspired Ramen Products - The Itsu Restaurant’Ramen range brings restaurant-quality ramen noodles to the grocery market, providing consumers with customizable options.
2. Customized Ramen Experience at Home - The Itsu Restaurant’Ramen range offers Original, Soda, and Flat noodle varieties that can be paired with different ramen broths, allowing consumers to create their own customized ramen bowls.
3. Authentic Ramen Noodle Offering for Grocery Shoppers - The Itsu Restaurant’Ramen range fills a gap in the market by providing grocery shoppers with authentic ramen noodles that match the restaurant quality, introducing freshness, choice, and affordability.
Industry Implications
1. Food & Beverage Industry - The Itsu Restaurant’Ramen range disrupts the food and beverage industry by bringing restaurant-quality ramen products to the grocery market, offering consumers a new and convenient way to enjoy authentic ramen at home.
2. Retail Industry - The introduction of Itsu Restaurant’Ramen products exclusively in Tesco disrupts the retail industry with a new range of affordable and customizable ramen options, attracting customers and expanding Tesco's product assortment.
3. Convenience Food Industry - The Itsu Restaurant’Ramen range taps into the convenience food industry by providing shoppers with a quick and easy solution to prepare restaurant-quality ramen noodles in the comfort of their homes, saving time and effort.