In an effort to contribute to its brand-building campaign "It’s time to smile," Kodak has created a new ad spot featuring an animated young lady made of paper that has apparently lost her smile. She walks through a real living environment searching dismally for her smile. As luck would have it, she locates her smile within fun and exciting pictures of herself with family and friends from a digital photo frame.
The idea behind the campaign is that relationships with friends and family are important and technology is a great way to stay connected to those you love. I have to admit, the premise is creative and admirable.
Animated Paper People
Kodak Drives Home Their "It's Time to Smile" Motto
Trend Themes
1. Digital Photo Frames - The rise of digital photo frames presents opportunities for innovative technology to enhance homes and offer personalized experiences.
2. Animated Advertising - Animated ads are becoming more popular, providing opportunities for creativity and brand differentiation.
3. Brand Building Campaigns - There are opportunities to use technology to build powerful, emotional brand campaigns that resonate with consumers.
Industry Implications
1. Technology - The digital photo frames industry is being disrupted by innovative tech solutions that offer personalized experiences.
2. Advertising - As animated ads become more popular, ad agencies have opportunities to differentiate their brand campaigns with creative and innovative approaches.
3. Consumer Goods - Consumer goods companies can use technology to build powerful brand campaigns that resonate with their audience and foster emotional connections.