The It's A Man's World campaign continues and Reebok works in collaboration with GOK, also recognized as 'Girl On Kicks.' The duo takes the same Daytona DMX sneaker silhouette by Sanne Poze, who is the founder of GOK and emphasizes the high fashion components of the model.
The sneakers have a touch of luxury with the plush fabrication and nod to the 90s with the overall silhouette. Across the uppers are rich shades of purple informed with a variety of different materials. The overlaying construction feature premium pony hair, snakeskin-printed leather mudguards, and luxe suede as well. The rich color palette is then contrasted with bright orange piping that circles itself around the collar.
Purple Plush Sneakers
GOK and Reebok Daytona DMX Continues the It's A Man's World Capsule
Trend Themes
1. Luxury Sneakers - Opportunity for fashion brands to collaborate with sneaker companies to create high-end sneaker collections.
2. 90s Silhouettes - Opportunity for retro-inspired fashion to make a comeback.
3. Mixed Material Sneakers - Opportunity for shoe brands to experiment with different materials and textures in creating unique sneakers.
Industry Implications
1. Fashion - Opportunity for fashion companies to expand their product line and collaborate with sneaker companies.
2. Footwear - Opportunity for footwear companies to innovate with unique materials and textures.
3. Retail - Opportunity for retailers to incorporate luxury sneakers and retro-inspired fashion into their offerings.