Up-and-coming Italian street artist Millo has been touring Europe creating beautiful and thought-provoking murals. His latest work is a touching depiction of empathy spanning the entire height of an apartment building in Minsk, Belarus.
The Italian street artist has been extremely prolific in the last couple of years. In 2014, he created 13 huge pieces for a single competition, the B.Art event in Turin. Now, he's spreading his artwork around the continent, visiting unusual places and producing insightful and visually interesting murals in cities where street art is uncommon or simply doesn't exist. His signature style displays a muted palette, with the majority of the piece done in only back and white, emphasizing the several patches of primary color that break the monochrome background.
This work sees one of his signature characters, a bald, child-like figure, offering comfort to a tiny apartment dweller.
Colossal Character Murals
This Italian Street Artist Made a Story of Sympathy as Tall as a Tower
Trend Themes
1. Large-scale Murals - The trend of creating thought-provoking murals across entire buildings creates opportunities for artists and businesses to gain attention and express themselves in unique ways.
2. Minimalist Street Art - Millo’s use of a simple color palette in his murals shows how minimalist designs and style can still make a big impact and become popular in the street art scene.
3. International Street Art Collaborations - Millo’s tour through Europe and overseas demonstrates the potential for international collaborations to boost and spread street art movements globally while sharing unique perspectives and techniques.
Industry Implications
1. Art Galleries - Art galleries can take advantage of the popularity of street art to showcase the large-scale murals and foster talented artists like Millo who have unique styles to display.
2. Real Estate - Real estate developers can turn uninteresting buildings into urban art pieces by partnering with street artists like Millo to create murals and attract more attention and value in a specific community.
3. Advertising - Advertising agencies can incorporate the use of street art in their campaigns to catch people’s attention and showcase creativity, like Millo’s signature style, that is sure to make a memorable impression.