Trader Joe's is helping you enjoy a taste of Italy with the debut of its new Italian Roast Ground Espresso.
In Italy, sipping fresh espresso is a beloved tradition, and now you can enjoy the same robust flavors of Italian grounds in your own home. Italian Roast Ground Espresso is made with 100% 100% Arabica coffee beans "that have been roasted to a warm, toasty medium-dark, then ground to a super-fine espresso grade." The result is a flavor profile that's full-bodied, with balanced acidity, and a uniquely earthy finish. The espresso's delicious flavor comes courtesy of a fourth-generation coffee roaster in Italty.
Whether you use an espresso machine, or you're preparing a pour-over, Trader Joe's Italian Roast Ground Espresso will help you make the perfect cup every time.
Ground Italian Espressos
Trader Joe's Italian Roast Ground Espresso Will Transport You to Italy
Trend Themes
1. Home Espresso Trend - With the debut of new Italian Roast Ground Espresso from Trader Joe's consumers can now enjoy a taste of Italy at home, indicating a trend towards more people making espresso at home.
2. Artisan Coffee Roasting Trend - As evidenced by the use of beans from a fourth-generation coffee roaster in Italy to make the new Italian Roast Ground Espresso, there is increasingly a trend towards artisanal coffee roasting techniques that create unique flavor profiles.
3. Tradition Vs. Innovation Trend - With more people enjoying traditional methods of coffee preparation such as pour-over, but also increasingly using more modern methods like espresso machines, there is a trend towards balancing traditional practices with more modern innovations in coffee-making.
Industry Implications
1. Coffee Retail Industry - As more people become interested in making coffee at home with artisan coffee products like the Italian Roast Ground Espresso from Trader Joe's, there is an opportunity for retailers to expand their selection of artisan coffee products.
2. Coffee Equipment Industry - As more people become interested in making espresso at home with products like Italian Roast Ground Espresso, there is an opportunity for the coffee equipment industry to develop new, more affordable and user-friendly espresso machines.
3. Coffee Roasting Industry - As more people become interested in artisanal coffee roasting techniques, there is an opportunity for coffee roasting companies to differentiate themselves by offering unique flavor profiles and specialty blends like the Italian Roast Ground Espresso from Trader Joe's.