The Nescafé Dolce Gusto Italian Inspiration range has been expanded by the brand in the UK to provide consumers with a way to elevate their daily caffeine fix with a touch of high-quality Italian flavor.
The coffee range now includes the Espresso Roma and Espresso Milano options, which are each crafted with flavor complexities inspired by their respective city. Espresso Roma is a blend of coffees from five different origins to achieve the highest-quality flavor possible, while the Espresso Milano has dark chocolate and red fruit notes as a fashion-focused flavor experience.
Brand Manager Maryna Kinchyna commented on the new additions to the Nescafé Dolce Gusto Italian Inspiration range saying, "Espresso has several characteristics and degrees of intensity as you travel throughout Italy. From the north downwards, coffee drinkers in the country would find distinct levels of toasting and creaminess. The Italian Inspiration Range perfectly interprets these different and authentic souls of espresso coffee as they would be found in Italy."
Italy-Inspired Coffee Pods
The Nescafé Dolce Gusto Italian Inspiration Range Has Two New Options
Trend Themes
1. Italian-inspired Coffee Pods - The Nescafé Dolce Gusto Italian Inspiration range offers consumers a way to enhance their coffee experience with authentic Italian flavors.
2. Flavor Complexities - The Espresso Roma and Espresso Milano options from the Italian Inspiration range showcase distinct flavor profiles inspired by different cities in Italy.
3. Fashion-focused Flavor Experience - The Espresso Milano coffee pods provide a unique taste with notes of dark chocolate and red fruit, appealing to consumers looking for a trendy coffee experience.
Industry Implications
1. Coffee Accessories - The Italian-Inspired Coffee Pods trend presents an opportunity for manufacturers and retailers in the coffee accessories industry to create and sell coffee pods with unique Italian flavors.
2. Gourmet Food and Beverage - The Nescafé Dolce Gusto Italian Inspiration range taps into the demand for gourmet food and beverages by offering high-quality Italian-inspired coffee options.
3. Fashion and Lifestyle - The fashion-focused flavor experience of the Espresso Milano coffee pods opens up potential collaborations and partnerships between coffee brands and fashion/lifestyle brands.