The Philippines Department of Tourism, together with BBDO Guerrero Manila, has created a campaign that is going viral among the country's residents and the campaign's Facebook fans.
The 'It's More Fun in the Philippines' campaign kicked off with a few photos and the accompanying catchy slogan. For example, one ad shows the image of a barbecued pig, along with the words, "Planking. More Fun in the Philippines."
What began as a simple tourism initiative turned into a viral campaign, with the result a growing list of 'It's More Fun in the Philippines' ads being created by fans themselves. If you visit the campaign's Facebook page, you'll see some of the unique and funny ads fans have made using the campaign slogan.
Comical Tourism Slogans
'It's More Fun in the Philippines' Campaign Goes Viral
Trend Themes
1. Viral Tourism Campaigns - Exploring creative and humorous approaches to promoting travel destinations can lead to viral marketing success.
2. User-generated Advertising Content - Encouraging fans and customers to create their own ads based on a campaign slogan can increase engagement and brand awareness.
3. Humor in Marketing - Using humor as a marketing strategy can help capture attention, create a positive brand image, and increase audience engagement.
Industry Implications
1. Tourism and Travel - The use of comical slogans and viral marketing campaigns can disrupt traditional tourism advertising and attract a wider audience.
2. Advertising and Marketing - The success of user-generated content in tourism campaigns provides opportunities for companies to incorporate this strategy into their advertising strategies.
3. Social Media and Online Platforms - The 'It's More Fun in the Philippines' campaign demonstrates the power of social media in amplifying the reach and impact of a marketing campaign.