Bad Ass Coffee of Hawaii is celebrating spring in a big way with the debut of its new Island Bloom Latte.
Bad Ass Coffee of Hawaii is best known for its premium sourcing and roasting of quality 100% Hawaiian coffees and international blends. The latest addition to the brand's coffee lineup is the Island Bloom Latte, which combines lavender and coconut flavors for a rich, tropical taste. Beginning March 15, the coffee can be ordered hot, iced, or frozen, while supplies last. As Chris Ruszkowski, Vice President of Marketing at Bad Ass Coffee of Hawaii, explains, "We’re always looking for ways to pay homage to our Hawaiian roots while meeting the needs of consumers’ ever-changing flavor preferences – and this LTO does just that, capturing the experience of spring with every sip."
Lavender-Infused Lattes
Bad Ass Coffee of Hawaii Has a New Island Bloom Latte for Spring
Trend Themes
1. Lavender-infused Beverages - There's an opportunity for coffee shops and beverage companies to experiment with lavender-infused beverages to cater to consumers' changing flavor preferences.
2. Seasonal Limited-time Offers - Offering seasonal limited-time drinks can be an effective way for coffee shops and beverage companies to attract new customers and keep existing ones engaged.
3. Tropical Flavor Combinations - Combining tropical flavors, such as coconut and lavender, can create a unique taste experience for consumers and offer a disruptive innovation opportunity for coffee shops and beverage companies.
Industry Implications
1. Coffee Shops - Coffee shops can offer lavender-infused beverages as a seasonal LTO to attract customers and offer a unique taste experience.
2. Beverage Companies - Beverage companies can develop lavender-infused beverages to cater to consumers' changing flavor preferences and offer tropical flavor combinations.
3. Food and Hospitality - Food and hospitality businesses can incorporate lavender and coconut flavors into their spring menus and offerings to provide a unique taste experience for consumers.