Taking over for Daria Werbowy, the Isabel Marant Fall 2010 ad features none other than veteran model Kate Moss. It's a perfect fit -- everything, from the clothes to the set, seems to have been inspired by Moss' own casual style that somehow never compromises her glamorous lifestyle.
With a coffee and lit cigarette on hand, Kate Moss looks as though she was candidly caught living life rather than shooting the Isabel Marant Fall 2010 ad. Shot in black and white, this campaign is quite the tease. All I want is to see the rest of the line -- and more of Kate Moss
Casual Glam Campaigns
Isabel Marant Fall 2010 Ad Stars a Tousled Kate Moss
Trend Themes
1. Casual Glam Style - Disruptive innovation opportunity: Create a line of casual clothing that combines comfort and glamour for a chic, effortless look.
2. Authentic Lifestyle Campaigns - Disruptive innovation opportunity: Develop advertising campaigns that capture the candid moments of real people living glamorous lives.
3. Black and White Photography - Disruptive innovation opportunity: Explore new ways to use black and white photography in fashion campaigns to evoke a sense of timeless elegance.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce sustainable and eco-friendly materials in the production of fashionable clothing and accessories.
2. Advertising - Disruptive innovation opportunity: Incorporate augmented reality technology in advertising campaigns to create immersive and interactive experiences for consumers.
3. Photography - Disruptive innovation opportunity: Develop innovative techniques and equipment for capturing stunning black and white photographs in high resolution.