Nike's React Sertu sneaker silhouette arrives in a new colorway entitled 'Iron Grey' and it amplifies the hybrid design of the entire footwear. The latest update features a grounded foundation of gray with vibrant details throughout the sides of the uppers. It is the latest addition to the brand's 'The 10th' collection, which honors Nike's co-founder Bill Bowerman and his military service during World War II.
The silhouette is a low-slung cut and the uppers are adorned in a woven fabric material with a vibrant color wheel that ranges from yellow, purple, to blue, and more. The paneling details blend together multiple materials that alternate throughout the entire design including smooth leather, perforated leather, soft leather, and suede.
Military-Honoring Vibrant Sneakers
Nike's New Iron Grey React Sertu Honors Bill Bowerman's Service
Trend Themes
1. Hybrid Sneaker Designs - The hybrid design of the Nike React Sertu presents an opportunity for sneaker brands to experiment with creative combinations of materials and styles.
2. Military-inspired Fashion - The military-honoring theme of the Nike React Sertu opens up possibilities for incorporating militaristic elements into fashion designs, appealing to consumers with a preference for bold and unique styles.
3. Vibrant Colorways - The use of vibrant colors in the Iron Grey React Sertu demonstrates a trend towards eye-catching and expressive footwear designs that catch consumers' attention.
Industry Implications
1. Footwear - The Nike React Sertu sets a trend for the footwear industry to explore hybrid designs and incorporate military-inspired elements in their products.
2. Fashion - The military-honoring vibrant sneakers by Nike indicate an opportunity for the fashion industry to incorporate military-themed styles and vibrant colorways into their collections.
3. Retail - The popularity of hybrid sneaker designs and military-inspired fashion opens up opportunities for retailers to showcase and sell unique and eye-catching footwear to fashion-forward consumers.