Lush Cosmetics teamed up with Zoe Sugg—also known as Zoella—to promote a day of digital detoxing with its new product, the IRL bath bomb. Zoella co-created the bath bomb with Lush and it will be appearing on store shelves at the end of August, just days before #DigitalDetoxDay on September 5th. On this day, people are invited to take a break from social media and check in on their mental health.
#DigitalDetoxDay is an initiative organized with mental wellbeing campaign #IAmWhole, which was founded by Jordan Stephens, Lush and Sugg.
The bath bomb itself includes the soothing scents of neroli and it dissolves to form a calming colorscape of pinks, blues and purples that will remind of a setting sun.
Digital Detox Bath Bombs
Lush Cosmetics' IRL Bath Bomb Promotes a Day of Digital Detoxing
Trend Themes
1. Mental Health Awareness - The trend of raising awareness for mental health issues and promoting self-care routines presents an opportunity for companies to cater to consumers' emotional well-being.
2. Digital Detox Products - The trend of unplugging from technology and promoting digital detox presents an opportunity for companies to create products that facilitate this, such as bath bombs like Lush's IRL bath bomb.
3. Collaborative Product Development - The trend of collaborating with influencers and celebrities to create products presents an opportunity for companies to reach new audiences and add a unique perspective to their offerings, like Lush's collaboration with Zoe Sugg.
Industry Implications
1. Wellness - The wellness industry can benefit from creating products and services that promote mental health awareness and self-care routines.
2. Cosmetics - The cosmetics industry can benefit from creating digital detox products, such as bath bombs, to help consumers take a break from technology and focus on their well-being.
3. Marketing and Advertising - The marketing and advertising industry can benefit from collaborative product development with influencers and celebrities to reach new audiences and add a unique perspective to their clients' offerings.