The Irish Goodbye program has been created by The Quiet Man Irish Whiskey as an initiative that encourages consumers to know their limit and when it might be time to call it a night in a discreet way. The program will offer consumers a free ride home with a complimentary Uber trip by simply scanning a QR code where the brand's whiskey is stocked. The program is being launched to coincide with St. Patrick's Day to encourage celebrators to close their tab and head home when they've had enough without having to make a fuss.
Luxco Brand Manager Allison O'Brien commented on The Quiet Man's Irish Goodbye program saying, "The Irish Goodbye program supports responsible drinking and reinforces the importance of getting home safely. By taking advantage of free Uber rides, people can enjoy our product and then quietly and safely slip away from the party when they decide it’s time to leave."
Responsible Drinking Campaigns
The Irish Goodbye Program from The Quiet Man Offers Free Rides Home
Trend Themes
1. Responsible Drinking Initiatives - Brands are offering innovative ways to encourage responsible drinking and decrease incidents of drunk driving.
2. QR Code Utilization - Various industries are using QR codes to make the customer journey more convenient, efficient, and accessible.
3. Discreet Solutions - Consumers are increasingly seeking discreet solutions that offer convenience while maintaining privacy and avoiding embarrassment.
Industry Implications
1. Alcohol - The alcohol industry can utilize responsible drinking campaigns to promote their products while also promoting safe and responsible consumption.
2. Ridesharing - Ridesharing companies can collaborate with alcohol brands to offer incentives for responsible drinking and safe transportation options.
3. Retail - QR code utilization can make the customer experience more seamless and efficient, offering opportunities for retailers to utilize the technology in various aspects of the shopping process.