Jimmy Kimmel's mocking 'iPad Mini Commercial' pokes fun at the rapid fire release of Apple products. The tech brand has been known to offer new and improved editions of its MacBooks, iPods and iPhones on a yearly if not bi-annual basis, leading some to criticize the need for the new frameworks.
The iPad Mini Commercial tracks the development of Mac wares with looks at thin, wide, tall, touch and audio features. Though the additions do flow logically, each one improving upon the last, Kimmel points to the redundancy of the often slight changes.
This short clip also coincides with Hurricane Sandy. Kimmel is apt to criticize New York citizens who choose to line up for the release of the iPad Mini during the onset of the storm, suggesting that they should have more pressing concerns to attend to.
Mocking Mac Product Reviews
The Jimmy Kimmel 'iPad Mini Commercial' Ridicules Apple Merchandise
Trend Themes
1. Rapid Fire Product Releases - The trend of tech brands offering new and improved editions of their products on a yearly or bi-annual basis presents opportunities for disruptive innovation in creating longer-lasting and more sustainable devices.
2. Criticism of Redundant Changes - The criticism of the need for slight changes in new product frameworks presents opportunities for disruptive innovation in finding ways to make meaningful and substantial updates that truly enhance user experiences.
3. Social Commentary and Consumer Behavior - The use of comedy and satire, like Jimmy Kimmel's 'iPad Mini Commercial,' to comment on consumer behavior and priorities presents opportunities for disruptive innovation in leveraging humor and social critique to shape consumer attitudes and actions.
Industry Implications
1. Technology - The technology industry can explore disruptive innovation opportunities by reevaluating their product release strategies and finding ways to offer substantial advancements that justify frequent upgrades.
2. Consumer Electronics - The consumer electronics industry can benefit from disruptive innovation by focusing on longer-lasting and more sustainable device designs that reduce the need for frequent and incremental updates.
3. Media and Entertainment - The media and entertainment industry can utilize humor and satire to comment on consumer behavior and shape attitudes, providing an opportunity for disruptive innovation in influencing consumer decisions and preferences.