INTIMINA, the feminine hygiene brand, recently joined forces with HER USA to enlist hormone expert Alisa Vitti to share important information about the menstrual cycle. Together, the brands are dedicated to teaching women how their period's consistency, color, and flow are indicators of important health signs. Some topics covered include: Why Is My Period Blood Brown? Can I Be Pregnant and Still Have Menstrual Blood? Why Is my Period Flow Inconsistent?
"The color of her bleed is one key demonstration of this hormonal ratio. Every woman should check her bleed color monthly, understand what it means for her hormones, and take immediate action with food and supplement changes to optimize her cycle. Period problems, though common, are not normal, and as it is your 5th vital sign, you want to take immediate action to improve these symptoms like you would if you had a fever. The science is in - women aren't destined to suffer monthly - that is now truly an outdated myth," says Alisa Vitti.
Educational Period Campaigns
INTIMINA and HER USA Enlist Expert to Share Cycle Information
Trend Themes
1. Menstrual Cycle Education - Feminine hygiene brands are teaming up with hormone experts to educate women on important health signs related to their menstrual cycle, presenting an opportunity for disruptive innovation in health tech and digital education.
2. Period Symptom Management - Brands are promoting the importance of taking immediate action to manage period symptoms through food and supplement changes, presenting an opportunity for disruptive innovation in personalized nutrition and health coaching.
3. Period as Vital Sign - The idea of period as the 5th vital sign is gaining traction, presenting an opportunity for disruptive innovation in women's health diagnostics and monitoring technology.
Industry Implications
1. Health Tech - The menstrual cycle education trend presents an opportunity for health tech companies to develop digital tools and platforms for personalized menstrual cycle tracking and diagnosis.
2. Digital Education - The collaborative efforts of feminine hygiene brands and hormone experts to educate women on menstrual cycles present an opportunity for digital education companies to create interactive, engaging, and informative content.
3. Personalized Nutrition - Promoting the importance of taking immediate action to manage period symptoms through food and supplement changes presents an opportunity for personalized nutrition companies to develop products and services that cater to menstrual cycle-specific needs.