When looking for the perfect candidate for an event and sponsorship internship, Heineken took extreme measures to create an application process that no amount of interview preparation could possibly anticipate.
Holding hands with the applicants, pretending to faint and orchestrating a life-saving emergency were some of the tactics used to see how candidates reacted under real pressure. The entire process was secretly filmed and posted online so the public could vote and decide who is deserving of the job. Finally, at a giant soccer stadium, the announcement was made on a big screen, getting everyone involved in the application process.
Heineken and soccer fans got to connect with the brand and got to be involved in judging the employee interview preparation.
Hidden Camera Candidate Applications
Heineken Bypasses the Normal Interview Preparation Tactics
Trend Themes
1. Extreme Application Process - Companies are testing applicants through extreme measures and unexpected challenges to determine the best candidate for the job.
2. Publicly Voted Hires - Hiring processes that involve public voting are becoming more popular to increase brand engagement and create a sense of community involvement.
3. Interactive Recruitment Strategies - Brands are creating immersive and interactive experiences for potential employees to showcase their skills and personality.
Industry Implications
1. Marketing and Advertising - Marketing and advertising agencies can utilize extreme application processes to attract the top talent and create innovative campaigns.
2. Sports and Entertainment - Sports and entertainment companies can introduce publicly voted hiring processes to create a sense of community and excitement around the hiring of employees.
3. Human Resources - HR departments can explore interactive recruitment strategies to create a more engaging and immersive hiring experience for candidates.