According to these Interpolis Healthcare ads, Holland is the most overinsured country in Europe. To characterize these circumstances visually, the Fhv BBDO Amstelveen advertising agency has inflated casts and spectacles to show consumers just how unnecessary paying too much for health assistance really looks.
These Interpolis Healthcare ads encourage Dutch people to log onto their website to evaluate their health insurance plans. Using this company's service, bandaging can become smaller for a much slighter price for broken bones or petty prescriptions.
Abnormally Big Bandages
The Interpolis Healthcare Ads Illustrate the Overinsured
Trend Themes
1. Overinsurance Awareness - Businesses can develop online tools to help people better understand their insurance coverage and identify unnecessary costs.
2. Miniaturized Health Products - Miniaturized bandages, casts, and other medical products could disrupt the healthcare industry and lower costs for consumers.
3. Visual Marketing Strategies - Inflated or exaggerated marketing visuals could be an effective way to capture consumer attention and communicate complicated concepts.
Industry Implications
1. Health Insurance - Insurance companies could benefit from offering online evaluation tools and more customized coverage options based on individual needs.
2. Medical Device Manufacturing - Medical device manufacturers could explore miniaturization and other cost-saving measures to provide more affordable products and disrupt the industry.
3. Advertising Agencies - Agencies could leverage creative visual strategies like exaggerated imagery to create effective marketing campaigns.