To celebrate its 60th anniversary and the start of the spring season, IHOP has debuted a new array of International Pancakes. Highlighting delicious flavors from around the world, the menu is a tasty way for consumers to try something new at their favorite breakfast chain.
Available nationwide through spring 2018, the new menu are features three International Pancakes to choose from. The first is the Mexican Tres Leches, which consists of four Buttermilk Pancakes transformed into "three milks" bread and drizzled with a creamy vanilla sauce. The second is the Belgian Dark Chocolate Mousse, which come with a chocolate chip filling and layers of smooth Belgian dark chocolate mousse. Finally, there is the English Sticky Toffee pancake, which features a crunchy English toffee filling reminiscent of the beloved British dessert.
To help fans eat their way through the new menu, IHOP is holding a International Pancake Passport Sweepstakes, which includes weekly prizes of $25 gift cards and one grand prize of free breakfast for an entire year.
International Pancake Menus
IHOP is Celebrating Its 60th Anniversary with International Pancakes
Trend Themes
1. International Pancake Menus - The trend of incorporating international flavors into pancake menus offers an opportunity for restaurants to attract more adventurous eaters.
2. Seasonal Menu Offerings - The trend of offering seasonal menus, like the International Pancake menu for spring, allows restaurants to keep their offerings fresh and exciting for customers.
3. Food Passport Promotions - The trend of using food passports for promotions, like the International Pancake Passport Sweepstakes, can generate excitement and engagement among customers.
Industry Implications
1. Restaurant Industry - Restaurants have an opportunity to innovate their menus by incorporating international flavors into their pancake offerings.
2. Hospitality Industry - Hotels and resorts can attract guests by featuring unique and international pancake options on their breakfast menus.
3. Marketing Industry - Marketers can create innovative campaigns and promotions, like the International Pancake Passport Sweepstakes, to generate brand awareness and customer engagement.