For anyone who has ever dreamed of tasting some of McDonald's creations from around the world, the brand's global HQ is now serving up a wide array of international menu items. With items from Amsterdam to Latin America, McDonald's fans can take a trip around the world without even leaving the restaurant.
Right now, McDonald's is offering a series of fan-favorite, international menu items at its global HQ in Chicago’s West Loop neighborhood. These global creations include breakfast dishes such as the UK Morning Wrap, along with more substantial fare, such as Canada's Poutine and the Netherland's Angus Maestro Burger. For dessert, customer can sink their teeth into a sweet Hershey’s Cookies ‘N’ Crème McFlurry courtesy of McDonald's Latin American locations.
Of course, the global HQ resturant also serves up classics such as the Big Mac and McNuggets for those who don't want to stray too far from home.
Internationally Inspired Corporate Menus
McDonald’s is Offering International Menu Items at Its HQ
Trend Themes
1. International Fast Food Menus - Global fast food chains can experiment with unique and culturally-inspired menu offerings to appeal to a wider customer base.
2. Location-specific Menu Items - Fast food chains can attract customers by offering exclusive menu items that can only be found in certain regions or locations.
3. Food Tourism - Food tourism can be a viable trend as international restaurant chains offer an array of menu items that feature different flavors and cuisines from around the world.
Industry Implications
1. Fast Food Industry - Fast food chains can benefit from expanding their menu offerings to include culturally-inspired dishes to attract a wider customer base.
2. Tourism Industry - Tourism industries can develop food tourism packages that include visiting international fast food chains to sample unique and authentic menu items.
3. Food and Beverage Industry - The food and beverage industry can use the trend of internationally-inspired corporate menus to introduce new flavors and ingredients into mainstream cuisine.