Many consumers look to beautify their living quarters on a budget and as a result, interest is segregated toward interior design hacks. Thankfully, the Internet features many original ideas from people, influencers, and even brands.
A great example of branded interior design hacks comes from IKEA. The furniture megastore is helping consumers customize their home in creative ways through its Livet Hemma (which translates to 'life at home') blog. The platform features customizable home improvement ideas and even fun projects for one's backyard. One of the more popular interior design hacks is the "folding wall" which is created by three IVAR wood gables and rattan. Livet Hemma even dabbles in the art of food-making as the blog boasts a cold brew recipe, as well as various holiday decorating ideas.
Branded Interior Design Hacks
Livet Hemma is IKEA's Branded DIY Blog and It Inspires Creativity
Trend Themes
1. Branded Interior Design Hacks - Brands are offering interior design hacks to help consumers beautify their living quarters on a budget.
2. Customizable Home Improvement Ideas - Consumers' interest is growing in customizable home improvement ideas, allowing them to personalize their living spaces.
3. DIY Blogs and Influencers - People are turning to DIY blogs and influencers for original interior design ideas and inspiration.
Industry Implications
1. Furniture Retail - Furniture retailers can explore opportunities to offer DIY customization options and inspire consumers with creative interior design hacks.
2. Home Improvement - The home improvement industry can tap into the trend of personalized home improvement ideas, offering products and services that cater to individual tastes and preferences.
3. Digital Marketing - The rise of DIY blogs and influencers presents a disruptive innovation opportunity for digital marketers to collaborate and promote brands through authentic interior design content.