In order to make window shopping more engaging, Ralph Lauren set up an interactive shopping experience through Harrods' department store.
15 interactive store windows were set up on Brompton Avenue, which could be activated through QR and NFC codes. A map then pops up on a shopper's mobile phone, leading them to the location of the Harrods Fashion Lab, so that they can discover more about what Ralph Lauren has to offer in-store. As well as providing direct access to the Ralph Lauren website, this interactive display also is able to track the number of people who view it with a mobile device, so that the success of the campaign could be viewed in real-time. Analytics revealed that shoppers who interacted with the window display were the most likely to shop the collection online.
Interactive Retail Maps
Ralph Lauren's Window Display is an Interactive Shopping Experience
Trend Themes
1. Interactive Store Windows - Opportunity for retailers to create engaging shopping experiences by utilizing technology like QR and NFC codes.
2. Mobile Shopping Maps - Potential to develop mobile apps or features that provide maps and directions to navigate and discover products within retail stores.
3. Real-time Campaign Analytics - Advantage for brands to track and measure the success of their interactive campaigns in real-time, allowing for timely adjustments and optimizations.
Industry Implications
1. Retail - Retailers can leverage interactive store windows to enhance the in-store shopping experience and drive online sales.
2. Technology - Technology companies can develop innovative solutions like mobile shopping maps to assist consumers in finding products and improving their overall retail experience.
3. Marketing - Marketing professionals can benefit from real-time campaign analytics to assess the effectiveness of interactive campaigns and make data-driven decisions.