The LEGO Group has partnered with Tennis Canada to feature an interactive family experience at the 407 ETR Family Weekend hosted by the National Bank Open.
The LEGO pop-up store and build center will offer an immersive build experience, allowing participants to engage in different LEGO-building activities. Additionally, visitors will work alongside "Noel Straatsma, Master Model Builder from LEGOLAND® Discovery Centre Toronto, in the VIP Lounge presented by Audi," to learn from a LEGO pro.
As part of the 407 ETR Family Weekend, attendees will also have the chance to participate in a large-scale group LEGO build, which aims to foster a sense of community and collaborative creativity for LEGO fans and families attending the National Bank Open. This event is a complimentary activity designed to encourage engagement and imaginative experiences.
The 407 ETR Family Weekend and LEGO pop-up will run on Sunday, August 4, and Monday, August 5.
Family-Friendly LEGO Installations
The National Bank Open will Feature an Interactive LEGO Pop-Up
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Industry Implications
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